There are many ways that people deal with this pain that is mostly unwanted. Pain killers, anesthetic, drugs, smoking, you name it. There are plenty. Bruises after a gruesome sparring session are normally dealt with ice.
For me, I personally find that when I concentrate on my breathing, it eases the feeling. I do wonder why doctors or nurses tell mothers to continue to breathe when delivering their infants. Anyone knows the reason?
When in pain, I find that singing a song helps to ease it too. Anyone ever tried this? I think the main thing that we have to do is to put our concentration on something else and not the on the pain. When we know it hurts and keep thinking about it, the pain will just stay there.
The same concept applies to workaholics and devoted gamers. Their focus is on work/play and when they don't think about food. They can go on the whole day without noticing hunger. But when these guys stumble upon bloggers that constantly blog about food, it reminds them of their hunger. I think most readers also get this. Even when you are not hungry, but looking at the pictures of food on William's or TZ's blog will just make you feel wanting to eat or perhaps a slight hunger. I am really amazed by how our mind could actually control so many things.
~It is all in the mind~